Brown University Pre-College is the largest pre-college summer program in the United States and welcomes thousands of students to campus each year.

Brown Pre-College was looking to update their communication strategy and visual identity to better reflect the experience of the programs. Students get to experience college without the pressure of formal grading. That focus on experience and exploration was what we wanted to capture.

Solution: A focus on the journey over the destination.

• Use active imagery to inspire excitement

• Transfer focus to the student

• Highlight experiences over outcomes.

• The intention of this communication strategy and brand voice is to meet students where they are and to appeal to a diverse population.